Download failed helicon focus4/14/2023 LEADERSHIP: These organizations have strong leaders who sustain focus on arts engagement, and who are comfortable with risk and failure. They regularly review their mission statements in the context of their evolving community, and have articulated a clear, compelling and relevant purpose that is evident in all aspects of their work. MISSION: Organizations committed to diversifying participants incorporate this intention in their missions. This commitment manifests itself in ways that both cut across the entire organization, and are expressed in specific components of their work. ![]() Organizations that are successfully engaging diverse participants have made an explicit, sustained and organization-wide commitment to change, regardless of whether special funding is available. This report offers key organizational characteristics for cultural institutions that are genuinely engaging participants who reflect their communities’ changing demographics. There is growing awareness that achieving lasting engagement by participants who reflect our changing demographics involves broader organizational change. Whatever their past efforts to diversify participants, many arts leaders are coming to understand that program, marketing and social media strategies are not the only pieces required to solve the long-term engagement puzzle. Therefore, participant diversification is not only the concern of “benchmark” institutions, but also the work of groups that are rooted in demographically specific communities. Similarly, smaller and more community-based cultural organizations - which serve populations that are ethnically diverse and mostly moderate- to lower-income - would like to appeal to a broader demographic and face challenges in doing so. ![]() In 2008, three times as many white people attended classical music concerts as did African Americans, for example, and there was a similar stratification by income - only 8% of people with incomes between $40,000 and $50,000 attended classical music concerts that year, while more than 22% of people with incomes greater than $150,000 attended.įew leaders of “benchmark” institutions are happy with these figures, and most want to see a more diverse range of people among their participants. As the National Endowment for the Arts’ most recent survey of arts participation shows, the majority of people who attend “benchmark arts activities” are white and upper-income. Despite concerted efforts, entrenched patterns of participation have resisted significant change.
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